TEI 2023 Brings Blessings to the Household Appliances Industry

LIPUTAN6.COM – JAKARTA. Homeco Living which is known as a leading company in various product categories, especially household appliances, is again participating in the 38th Trade Expo (TEI) in 2023.

In this exhibition with the theme “Sustainable Trade for Global Economic Resilience”, Homeco Living will maximize this opportunity to better connect with domestic consumers and expand market opportunities through community networks and reseller partnership strategies as well as international expansion.

The various products offered by Homeco Living are of high quality from well-known brands that can meet various types of household equipment needs such as kitchen utensils, cooking utensils, bags, stationery, high-quality wet wipes, and many more.

So the company’s reputation as a market leader in distributing high-quality household equipment products is very suitable for representing Indonesian companies that can meet the needs of customers from various market segments, from the upper class to the mass market.

Ellies Kiswoto, President Director of Homeco Living, on the occasion of TEI stated that he would take advantage of this market opportunity by implementing strategies to utilize the potential of domestic and overseas consumers in several ways.

Among other things, International Expansion, on the occasion of this exhibition, Homeco Living was present to introduce its products to the international market, which could enable Homeco Living to gain greater exposure and increase opportunities for business expansion overseas.

“The recognized quality of Homeco Living, especially the quality of its products and excellent customer service, can be an advantage that can be highlighted so that it can be used as the main choice for high-quality household equipment products,” said Ellies.

The Biggest Trade Fair in Indonesia

Ellies added, Strategic Partnership, in the largest trade exhibition in Indonesia which was directly opened by President Joko Widodo, Homeco Living believes that B2B marketing at the 38th TEI and sales penetration through reseller partnerships will boost business performance in a sustainable manner, especially for those involved in distributing products high quality from Homeco Living.

The 38th Trade Expo Indonesia (TEI) was officially opened at ICE BSD, Tangerang with a transaction target of more than USD 11 billion or the equivalent of IDR 173 trillion. Coordinating Minister for Economic Affairs, Airlangga Hartarto, said that the TEI transaction target this time should be greater than USD 11 billion.

This is because the realization of TEI transactions last year reached USD 15.8 billion or 50% of the target of USD 10 billion.

“This means that this year’s target must be improved, this year the participants are bigger than last year, reaching 1,193 [participants],” said Airlangga at ICE BSD, Wednesday (18/10/2023).

Airlangga’s optimism regarding greater TEI transaction achievements stems from the status of the Covid-19 pandemic which has ended. Apart from exhibitions, supporting programs are also carried out, namely business matching, business counseling, international seminars, business dialogue, and foreign and local trade missions.


In the 38th TEI, Homeco Living, which currently has a network of 40,000 sales points throughout Indonesia, is a very valuable asset owned by Indonesia.

With a vision to create a good life through attention to detail, Homeco Living will highlight this vision reflected in every product and customer service. Product Updates. With this commitment, Homeco Living will continue to update both its brand portfolio and product range by following the latest trends and especially the needs of consumers at large.

“Seeing the huge market potential in the 38th TEI, we will continue to maximize the space for productive business growth in both domestic and foreign markets, besides that, Homeco Living is ready to collaborate to support the company’s performance in the future.” closed Ellies.

For your information, Homeco Living, founded in 2012, is a leading Indonesian distributor of various product categories, especially household equipment products. The product range includes kitchen utensils, cooking utensils, bags, stationery, high-quality wet wipes, and many more. Homeco Living provides the right products to the right channels.

Famous Brand

The company handles products from well-known brands in its class, ensuring that customers have access to high-quality and reliable products. The company differentiates brand strength in each target market, from the upper market to the mass market.

With its presence in more than 40,000 sales points in all cities in Indonesia, Homeco Living products are easily accessible to customers.

The company’s vision is to improve daily activities by creating a good life through attention to detail. This is reflected in its commitment to providing customers with products that make their daily lives easier and excellent products and customer service.

The company is constantly updating its product range to keep up with the latest trends and customer needs. With a strong focus on quality, Homeco Living is committed to providing products that customers can trust.