Introducing Concept Brand Retail Store at TEI, Homeco Confident to Achieve Business

KONTAN.CO.ID – JAKARTA. The 38th Trade Expo Indonesia (TEI) is a glorious momentum for Indonesian entrepreneurs and industry players.

This year’s TEI event successfully reached a milestone with an astonishing transaction value, Minister of Trade Zulkifli Hasan officially closed the 38th Trade Expo Indonesia (TEI) in 2023.

Lasting for five days, this event is said to have recorded transactions worth US$ 25.3 billion or equivalent to IDR 401.5 trillion and during the five days the total number of visitors almost touched 33 thousand people.

“1,232 business actors, nearly 33 thousand visitors, who came from nearly 114 countries. The number of transactions as of today (11:00 a.m. WIB) Trade Expo recorded US$ 25.3 billion. Equivalent to 401.5 trillion rupiah. Extraordinary,” said Zulhas, at the closing of TEI 2023.

Homeco Living, which was established in 2012 as a leading distributor of various product categories, especially home appliance products, and is one of the largest participants at TEI 2023.

President Director of Homeco Living, Ellies Kiswoto, was very pleased with the achievements of this year’s TEI.

“We feel very grateful and thankful to the Indonesian government and all parties involved in organizing the 38th Trade Expo Indonesia. Homeco Living is utilizing the momentum of this year’s TEI to introduce Concept Brand Retail Stores for Wiggle and One Price which will be present in various major cities throughout Indonesia,” said Ellies Kiswoto in a press release, Monday (23/10).

Ellies also acknowledged that the TEI 2023 activities have provided an extraordinary refreshment and opened up promising new market opportunities.

During TEI, he highlighted the high interest of business partners from Africa and the Middle East in the superior products owned by entrepreneurs in Indonesia.

“We see great enthusiasm from our business partners, especially those from Africa and the Middle East as well as national businesses. They are very interested in Indonesia’s superior products, especially the main brands we offer. This is a great opportunity to expand our market to different parts of the world,” he added.

In her closing statement, Ellies Kiswoto expressed great optimism about the future. She believes that Homeco Living’s participation at TEI-38 this year will bring a better performance compared to 2022.

This is concrete evidence that Indonesia’s export industry continues to grow and is increasingly gaining recognition at the global level. Ellies also promised aggressive development of Homeco Living in the future.

“Homeco Living continues to innovate and respond to market needs in Indonesia in a sustainable manner. Our capital of 40,000 marketing points is a solid foundation to continue to maintain excellence in the domestic market, while continuing to explore the potential of foreign markets, especially after the recent Covid-19 pandemic,” added Ellies.

The 38th Trade Expo Indonesia has become an important platform for Indonesian companies to expand their market reach, as well as to forge strong business partnerships around the world.

The success of this event provided a positive boost to the national export sector, and Homeco Living is poised for even greater success in the future.

With this remarkable achievement, the 38th Trade Expo Indonesia will continue to strengthen its position as one of the world’s leading economic events and inspire more Indonesian companies to continue bringing high-quality products to the global market.