{"id":9478,"date":"2025-11-03T14:15:00","date_gmt":"2025-11-03T07:15:00","guid":{"rendered":"https:\/\/homeco.co.id\/?p=9478"},"modified":"2025-12-09T11:07:46","modified_gmt":"2025-12-09T04:07:46","slug":"strategi-jitu-lego-x-ranch-market-group-bukti-sukses-kekuatan-stamp-collection-memikat-pelanggan-premium","status":"publish","type":"post","link":"http:\/\/homeco.co.id\/id\/2025\/11\/03\/strategi-jitu-lego-x-ranch-market-group-bukti-sukses-kekuatan-stamp-collection-memikat-pelanggan-premium\/","title":{"rendered":"Strategi Jitu LEGO x Ranch Market Group: Bukti Sukses Kekuatan \"Stamp Collection\" Memikat Pelanggan Premium"},"content":{"rendered":"<p>JAKARTA \u2013 Kolaborasi strategis antara LEGO dan Ranch Market Group melalui program loyalty \"Shop &amp; Get Reward\" (Juli \u2013 Oktober 2025) berhasil mencetak standar baru dalam customer engagement ritel modern. Berlangsung serentak di lima lini ritel premium, Ranch Market, Farmers Market, The Gourmet, Pasarina, dan Day2Day, program ini membuktikan bahwa insentif produk kelas dunia masih menjadi magnet terkuat untuk retensi pelanggan.<\/p>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-6c531013 wp-block-group-is-layout-flex\">\n<p>Magnet \"Stamp Collect\": Sederhana Namun Adiktif Selama tiga bulan periode pengumpulan stamp (15 Juli \u2013 15 Oktober 2025), antusiasme pelanggan memuncak berkat mekanisme yang simple namun sangat rewarding. Hanya dengan mengumpulkan 10 Stamp, pelanggan mendapatkan kesempatan untuk menebus koleksi eksklusif LEGO dengan harga spesial, setara dengan Diskon hingga 70%.<\/p>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"577\" src=\"https:\/\/homeco.co.id\/wp-content\/uploads\/2025\/11\/4-1-1024x577.jpg\" alt=\"\" class=\"wp-image-9485\" srcset=\"https:\/\/homeco.co.id\/wp-content\/uploads\/2025\/11\/4-1-1024x577.jpg 1024w, https:\/\/homeco.co.id\/wp-content\/uploads\/2025\/11\/4-1-300x169.jpg 300w, https:\/\/homeco.co.id\/wp-content\/uploads\/2025\/11\/4-1-768x432.jpg 768w, https:\/\/homeco.co.id\/wp-content\/uploads\/2025\/11\/4-1-1536x865.jpg 1536w, https:\/\/homeco.co.id\/wp-content\/uploads\/2025\/11\/4-1-2048x1153.jpg 2048w, https:\/\/homeco.co.id\/wp-content\/uploads\/2025\/11\/4-1-18x10.jpg 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Respons pasar sangat luar biasa. Mekanisme ini tidak sekadar dilihat sebagai promo potongan harga, melainkan sebuah tantangan menyenangkan yang mengubah rutinitas belanja harian menjadi ajang berburu harta karun. Penukaran (redemption) yang dibuka hingga akhir Oktober 2025 menjadi puncak keseruan bagi ribuan pelanggan yang berhasil membawa pulang produk impian mereka.<\/p>\n\n\n\n<p>Mengapa Kampanye Ini Berhasil Memenangkan Hati Pelanggan? Kesuksesan program ini bukanlah kebetulan, melainkan hasil dari tiga pilar strategi yang dieksekusi dengan matang:<\/p>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-6c531013 wp-block-group-is-layout-flex\">\n<ol class=\"wp-block-list\">\n<li>The Power of High-Value Brand: Menggandeng LEGO, merek global dengan basis penggemar fanatik dan nilai koleksi tinggi, adalah langkah jenius. Ini bukan sekadar panci atau wadah makan; ini adalah item hobi yang diinginkan lintas generasi. Hal ini memicu impulse buying dan repeat purchase yang konsisten selama periode program.<\/li>\n\n\n\n<li>Ekosistem yang Luas &amp; Terintegrasi: Dengan memberlakukan program di seluruh jaringan Ranch Market Group, program ini menjaring segmen audiens yang luas namun tetap spesifik (segmen premium dan keluarga), memaksimalkan eksposur kampanye.<\/li>\n\n\n\n<li>Target yang Realistis (Achievable Goal): Batas 10 Stamp dirasa sangat mungkin dicapai oleh pelanggan (tidak terlalu sulit, tidak terlalu mudah), menciptakan motivasi psikologis \"sedikit lagi sampai\" yang mendorong pelanggan menambah keranjang belanjaan mereka di setiap kunjungan.<\/li>\n<\/ol>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" width=\"615\" height=\"1024\" src=\"https:\/\/homeco.co.id\/wp-content\/uploads\/2025\/11\/DSC01714-2-615x1024.jpg\" alt=\"\" class=\"wp-image-9481\" style=\"width:717px;height:auto\" srcset=\"https:\/\/homeco.co.id\/wp-content\/uploads\/2025\/11\/DSC01714-2-615x1024.jpg 615w, https:\/\/homeco.co.id\/wp-content\/uploads\/2025\/11\/DSC01714-2-180x300.jpg 180w, https:\/\/homeco.co.id\/wp-content\/uploads\/2025\/11\/DSC01714-2-768x1279.jpg 768w, https:\/\/homeco.co.id\/wp-content\/uploads\/2025\/11\/DSC01714-2-923x1536.jpg 923w, https:\/\/homeco.co.id\/wp-content\/uploads\/2025\/11\/DSC01714-2-1230x2048.jpg 1230w, https:\/\/homeco.co.id\/wp-content\/uploads\/2025\/11\/DSC01714-2-7x12.jpg 7w, https:\/\/homeco.co.id\/wp-content\/uploads\/2025\/11\/DSC01714-2-scaled.jpg 1538w\" sizes=\"(max-width: 615px) 100vw, 615px\" \/><\/figure>\n\n\n\n<p>Program \"Shop &amp; Get Reward\" ini menegaskan kembali bahwa di tengah gempuran promosi digital, pendekatan klasik stamp collection, jika dipadukan dengan reward yang tepat, masih menjadi raja. Kolaborasi ini sukses menjembatani kebutuhan belanja harian pelanggan dengan aspirasi gaya hidup mereka, menjadikan periode Juli\u2013Oktober 2025 sebagai salah satu kuartal paling dinamis bagi Ranch Market Group.<\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>JAKARTA \u2013 The strategic collaboration between LEGO and Ranch Market Group through the &#8220;Shop &amp; Get Reward&#8221; loyalty program (July\u2013October 2025) has successfully set a new standard in modern retail customer engagement. Running simultaneously across five premium retail chains, Ranch Market, Farmers Market, The Gourmet, Pasarina, and Day2Day, the program demonstrates that world-class product incentives remain the strongest magnet for customer retention. &#8220;Stamp Collect&#8221; Magnet: Simple Yet Addictive During the three-month stamp collection period (July 15 October 15, 2025), customer enthusiasm peaked thanks to the simple yet highly rewarding mechanism. By collecting just 10 stamps, customers had the chance to redeem exclusive LEGO collectibles at a special price, equivalent to up to 70% off. The market response was overwhelming. This mechanism wasn&#8217;t simply seen as a discount promotion but rather as a fun challenge that transformed everyday shopping into a treasure hunt. The redemption campaign, open until the end of October 2025, culminated in a thrilling experience for thousands of customers who successfully brought home their dream products. Why Did This Campaign Win Over Customers? The program&#8217;s success wasn&#8217;t a fluke but rather the result of three strategic pillars carefully executed: The &#8220;Shop &amp; Get Reward&#8221; program reaffirms that amidst the onslaught of digital promotions, the classic stamp collection approach, when combined with the right rewards, still reigns supreme. This collaboration successfully bridges customers&#8217; daily shopping needs with their lifestyle aspirations, making July\u2013October 2025 one of Ranch Market Group&#8217;s most dynamic quarters.<\/p>","protected":false},"author":1,"featured_media":9482,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[243],"tags":[],"class_list":["post-9478","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-event"],"blocksy_meta":"","_links":{"self":[{"href":"http:\/\/homeco.co.id\/id\/wp-json\/wp\/v2\/posts\/9478","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/homeco.co.id\/id\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/homeco.co.id\/id\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/homeco.co.id\/id\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/homeco.co.id\/id\/wp-json\/wp\/v2\/comments?post=9478"}],"version-history":[{"count":15,"href":"http:\/\/homeco.co.id\/id\/wp-json\/wp\/v2\/posts\/9478\/revisions"}],"predecessor-version":[{"id":9814,"href":"http:\/\/homeco.co.id\/id\/wp-json\/wp\/v2\/posts\/9478\/revisions\/9814"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/homeco.co.id\/id\/wp-json\/wp\/v2\/media\/9482"}],"wp:attachment":[{"href":"http:\/\/homeco.co.id\/id\/wp-json\/wp\/v2\/media?parent=9478"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/homeco.co.id\/id\/wp-json\/wp\/v2\/categories?post=9478"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/homeco.co.id\/id\/wp-json\/wp\/v2\/tags?post=9478"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}