{"id":9448,"date":"2025-10-07T15:15:00","date_gmt":"2025-10-07T08:15:00","guid":{"rendered":"https:\/\/homeco.co.id\/?p=9448"},"modified":"2025-12-09T10:51:12","modified_gmt":"2025-12-09T03:51:12","slug":"live-targets-idr-90-billion-in-transactions-at-ihls-expo-2025-optimistic-about-boosting-sales-and-strengthening-long-term-business-foundation","status":"publish","type":"post","link":"https:\/\/homeco.co.id\/id\/2025\/10\/07\/live-targets-idr-90-billion-in-transactions-at-ihls-expo-2025-optimistic-about-boosting-sales-and-strengthening-long-term-business-foundation\/","title":{"rendered":"LIVE Bidik Transaksi Rp90 Miliar di IHLS Expo 2025. Optimistis Dongkrak Penjualan dan Perkuat Fondasi Bisnis Jangka Panjang"},"content":{"rendered":"

IDNFinancials, JAKARTA \u2013 PT Homeco Victoria Makmur Tbk (LIVE) atau dikenal dengan Homeco Living, kembali menunjukkan optimismenya terhadap potensi pasar produk rumah tangga dan gaya hidup di Indonesia. Melalui gelaran Inspired Home and Living Show (IHLS) Expo 2025, perseroan menargetkan transaksi senilai Rp90 miliar selama empat hari penyelenggaraan pameran yang berlangsung pada 1\u20134 Oktober 2025 di The Hall, Senayan City, Jakarta Pusat.<\/p>\n\n\n\n

Direktur Utama Homeco, Ellies Kiswoto, mengungkapkan bahwa target tersebut meningkat dibandingkan capaian tahun sebelumnya yang berhasil menembus Rp75 miliar dalam periode yang sama. Kenaikan target ini, menurutnya, mencerminkan keyakinan perusahaan terhadap prospek penjualan yang terus tumbuh di sektor home & lifestyle nasional.<\/p>\n\n\n\n

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\u201cTahun lalu target kami Rp75 miliar dan berhasil tercapai. Tahun ini kami optimis bisa melampauinya dengan target Rp90 miliar. IHLS selalu menjadi momentum penting bagi kami untuk memperkenalkan inovasi produk baru sekaligus memperkuat kehadiran merek di pasar,\u201d ujar Ellies dalam press conference IHLS Expo 2025, Rabu (1\/10).<\/p>\n<\/blockquote>\n\n\n\n

Peluncuran Produk Inovatif<\/h4>\n\n\n\n
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Sejak pertama kali digelar, IHLS Expo dikenal sebagai gelaran yang tidak hanya menampilkan produk-produk rumah tangga berkualitas, tetapi juga menjadi wadah bagi Homeco Living untuk memperkenalkan lini produk terbaru. Tahun ini, perseroan kembali membawa berbagai koleksi unggulan, mulai dari Tokuhin (peralatan plastik), OP Beauty by One Price (rangkaian alat kecantikan), hingga Chopa & Dooloo (produk vacuum flask dan bottle).
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Ilustrasi Foto: Chopa & Dooloo<\/em><\/figcaption><\/figure>\n\n\n\n

Pameran ini juga menjadi bagian dari strategi penjualan langsung perusahaan yang dinilai efektif dalam memperluas basis konsumen dan meningkatkan kesadaran merek. Tak hanya menyasar konsumen ritel, IHLS Expo juga menarik perhatian pelaku bisnis, distributor, dan mitra potensial yang tertarik menjalin kerja sama dengan Homeco.<\/p>\n\n\n\n

Fokus pada Pertumbuhan Jangka Panjang<\/h4>\n\n\n\n

Namun, ekspansi Homeco tidak berhenti pada strategi expo dan bazaar semata. Manajemen menyebutkan, perseroan kini tengah memperkuat fondasi bisnis jangka panjang dengan melakukan diversifikasi ke sektor kemasan kosmetik-sebuah langkah strategis yang diambil untuk menangkap peluang di industri kecantikan yang tengah berkembang pesat di Indonesia.<\/p>\n\n\n\n

Dalam public expose insidentil yang digelar pada Senin (29\/9), manajemen menjelaskan bahwa LIVE kini telah menjalin kerja sama dengan sejumlah merek kecantikan ternama nasional, seperti Purbasari, Azzarine, dan Viva. Kolaborasi ini diharapkan menjadi salah satu sumber pertumbuhan baru yang dapat memberikan kontribusi signifikan terhadap kinerja perusahaan ke depan.<\/p>\n\n\n\n

Sinergi dengan Program Pemerintah<\/h4>\n\n\n\n

Selain bekerja sama dengan sektor swasta, LIVE juga aktif berpartisipasi dalam program sosial pemerintah yang berdampak ekonomi. Salah satu inisiatif terbaru adalah penyediaan tray makan untuk program Makan Bergizi Gratis (MBG) yang digagas oleh Badan Gizi Nasional (BGN). Melalui keterlibatan ini, Homeco tidak hanya berperan dalam rantai pasok industri, tetapi juga turut berkontribusi terhadap program peningkatan gizi masyarakat.<\/p>\n\n\n\n

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\u201cKami percaya bahwa bisnis yang berkelanjutan tidak hanya diukur dari sisi penjualan, tetapi juga kontribusi terhadap masyarakat. Karena itu, kami terus mencari cara agar produk kami bisa memberi manfaat lebih luas,\u201d tambah Ellies.<\/p>\n<\/blockquote>\n\n\n\n

Perluas Arah Bisnis ke Pasar Global<\/h4>\n\n\n\n

Homeco Living juga tengah mempersiapkan pengiriman ekspor perdana ke Amerika Serikat. Kerja sama ini dilakukan dengan salah satu merek besar di negeri tersebut, yang menjadi langkah awal bagi perusahaan untuk menembus pasar global. Langkah ekspor ini sekaligus menandai babak baru dalam perjalanan LIVE untuk menjadi produsen home & lifestyle yang kompetitif di tingkat internasional.<\/p>\n\n\n\n

Kinerja Keuangan dan Optimisme ke Depan<\/h4>\n\n\n\n

Perseroan menargetkan pendapatan sebesar Rp363,9 miliar pada akhir tahun 2025. Hingga semester I tahun ini, LIVE telah mencatat realisasi sebesar 42,7% dari total target tersebut.<\/p>\n\n\n\n

Meskipun kondisi daya beli masyarakat masih menghadapi tekanan akibat dinamika ekonomi, manajemen menegaskan bahwa komitmen terhadap inovasi, efisiensi, dan ekspansi pasar akan menjadi kunci untuk menjaga momentum pertumbuhan hingga akhir tahun.<\/p>\n\n\n\n

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\u201cKami tetap optimis bahwa target 2025 dapat tercapai, terutama dengan dukungan dari lini produk baru dan pasar ekspor yang mulai terbuka,\u201d ujar perwakilan manajemen LIVE.<\/p>\n<\/blockquote>\n\n\n\n

Pergerakan Saham<\/h4>\n\n\n\n

Sementara itu, pada sesi perdagangan Rabu (1\/10), harga saham LIVE tercatat turun 6 poin atau 3,17% ke level Rp183 per saham. Dalam lima hari terakhir, saham LIVE mengalami koreksi hingga 23,11%, namun dalam satu bulan terakhir masih mencatat kenaikan 9,58%, menunjukkan adanya potensi pemulihan yang kuat di tengah volatilitas pasar.<\/p>\n\n\n\n

Dengan strategi yang terukur, portofolio produk yang semakin luas, serta langkah ekspansi menuju pasar global, LIVE optimis dapat memperkuat posisinya sebagai perusahaan home & lifestyle terkemuka yang tidak hanya berorientasi pada penjualan, tetapi juga pada keberlanjutan dan nilai tambah bagi masyarakat.<\/p>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

IDNFinancials, JAKARTA \u2013 PT Homeco Victoria Makmur Tbk (LIVE), also known as Homeco Living, has once again demonstrated its optimism about the potential of the home and lifestyle products market in Indonesia. Through the Inspired Home and Living Show (IHLS) Expo 2025, the company aims to generate IDR 90 billion in transactions during the four-day exhibition, scheduled to take place from October 1 to 4, 2025, at The Hall, Senayan City, Central Jakarta. Homeco President Director, Ellies Kiswoto, revealed that this target is an increase compared to the previous year’s achievement, which reached IDR 75 billion in the same period. This increase, he said, reflects the company’s confidence in the continued growth of sales prospects in the national home & lifestyle sector. “Last year, our target was IDR 75 billion, and we achieved it. This year, we are optimistic about exceeding our target of IDR 90 billion. IHLS has always been a crucial opportunity for us to introduce new product innovations and strengthen our brand presence in the market,” said Ellies at the IHLS Expo 2025 press conference on Wednesday (October 1). Innovative Product Launch Since its inception, IHLS Expo has been known not only for showcasing quality household products but also as a platform for Homeco Living to introduce its latest product lines. This year, the company is once again bringing a variety of flagship collections, including Tokuhin (plasticware), OP Beauty by One Price (a range of beauty tools), and Chopa & Dooloo (vacuum flasks and bottles). This exhibition is also part of the company\u2019s direct sales strategy, which has proven effective in expanding its consumer base and increasing brand awareness. In addition to targeting retail consumers, the IHLS Expo also attracts business players, distributors, and potential partners interested in collaborating with Homeco. Focus on Long-Term Growth However, Homeco\u2019s expansion does not stop with its expo and bazaar strategy alone. Management stated that the company is currently strengthening its long-term business foundation by diversifying into the cosmetics-packaging sector, a strategic move intended to capture opportunities in Indonesia\u2019s rapidly growing beauty industry. In an incidental public expos\u00e9 held on Monday (September 29), management explained that LIVE has partnered with several well-known national beauty brands, including Purbasari, Azzarine, and Viva. This collaboration is expected to become a new source of growth that could significantly contribute to the company\u2019s future performance. Synergy with Government Programs In addition to collaborating with the private sector, LIVE also actively participates in government social programs that have an economic impact. One of its latest initiatives is providing meal trays for the Free Nutritious Meal (MBG) program initiated by the National Nutrition Agency (BGN). Through this involvement, Homeco not only plays a role in the industrial supply chain but also contributes to programs aimed at improving community nutrition. \u201cWe believe that sustainable business is not only measured by sales, but also by contribution to society. Therefore, we continue to look for ways for our products to provide broader benefits,” Ellies added. Expanding Business Operations into the Global Market Homeco Living is also preparing its first export shipment to the United States. This collaboration with one of the country\u2019s major brands marks the company\u2019s first step toward penetrating the global market. This export initiative also marks a new chapter in LIVE’s journey to becoming an internationally competitive home and lifestyle manufacturer. Financial Performance and Future Optimism The company aims to achieve revenue of IDR 363.9 billion by the end of 2025. As of the first half of this year, LIVE has gained 42.7% of this target. Although consumer purchasing power remains under pressure due to economic dynamics, management emphasized that a commitment to innovation, efficiency, and market expansion will be key to maintaining growth momentum through year-end. \u201cWe remain optimistic that the 2025 target can be achieved, especially with the support of new product lines and the opening of export markets,” said a LIVE management representative. Stock Movement Meanwhile, during Wednesday’s trading session (October 1), LIVE’s share price fell 6 points, or 3.17%, to Rp183 per share. In the past five days, LIVE\u2019s stock has experienced a 23.11% correction, but over the past month, it has recorded a 9.58% increase, indicating strong recovery potential amid market volatility. With a measured strategy, a broader product portfolio, and expansion into the global market, LIVE is optimistic about strengthening its position as a leading home and lifestyle company focusing not only on sales but also on sustainability and on providing added value for society.<\/p>","protected":false},"author":1,"featured_media":9452,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[243],"tags":[],"class_list":["post-9448","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-event"],"blocksy_meta":"","_links":{"self":[{"href":"https:\/\/homeco.co.id\/id\/wp-json\/wp\/v2\/posts\/9448","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/homeco.co.id\/id\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/homeco.co.id\/id\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/homeco.co.id\/id\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/homeco.co.id\/id\/wp-json\/wp\/v2\/comments?post=9448"}],"version-history":[{"count":23,"href":"https:\/\/homeco.co.id\/id\/wp-json\/wp\/v2\/posts\/9448\/revisions"}],"predecessor-version":[{"id":9812,"href":"https:\/\/homeco.co.id\/id\/wp-json\/wp\/v2\/posts\/9448\/revisions\/9812"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/homeco.co.id\/id\/wp-json\/wp\/v2\/media\/9452"}],"wp:attachment":[{"href":"https:\/\/homeco.co.id\/id\/wp-json\/wp\/v2\/media?parent=9448"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/homeco.co.id\/id\/wp-json\/wp\/v2\/categories?post=9448"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/homeco.co.id\/id\/wp-json\/wp\/v2\/tags?post=9448"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}