MasterPro and Alessi Collaborate at Ranch Market, Presenting Innovative Cooking Supplies

JAKARTA, – MasterPro is working with a leading Italian brand in household product design, Alessi, through an exclusive collaboration available at Ranch Market. This is a step towards combining expertise in design and product quality.

This collection offers the perfect blend of function and aesthetics, with cookware that is not only efficient but also beautifies the kitchen.

Homeco Living, as the main distributor of MasterPro products in Indonesia, brought this unique collaboration to Indonesia in response to the need for cookware that is both functional and aesthetically appealing.

“We are very excited to bring the MasterPro by Alessi collection to Ranch Market. It is the perfect blend of high functionality and beautiful design, something we know our customers will really appreciate,” explained Homeco Living Marketing Director Tenny Surjotedjo in a written statement, Thursday (14/12/2023).

This exclusive collection includes frypans, woks and casseroles, designed to provide a professional chef-like cooking experience. Each product is crafted with attention to detail, guaranteeing unparalleled cooking performance and long-term durability.

To celebrate this launch, Ranch Market provides special offers for loyal customers. “With every purchase of multiples of Rp 100,000, our customers have the opportunity to get up to 75% discount on MasterPro products,” explained Ranch Market Chief of Marketing and Merchandising Maria Suwarni.

Maria explained that this is a golden opportunity for foodies to upgrade their kitchen tool collection with high-quality products.

More details about these products and promotions can be found on the Ranch Market website or directly at Ranch Market The Gourmet Farmers, Family, and Day2Day stores.

Tenny added that the collaboration is not just about providing cooking tools, but about bringing the joy of cooking into everyone’s homes. She believes that MasterPro by Alessi will inspire and motivate many people to create extraordinary culinary masterpieces.

“We invite all food and design enthusiasts to visit Ranch Market and see the MasterPro by Alessi collection in person. Don’t miss this amazing opportunity to bring innovation and elegance into your kitchen,” he explained.

Editor: Thomas Harefa (