LIVE Targets IDR 90 Billion in Transactions at IHLS Expo 2025. Optimistic About Boosting Sales and Strengthening Long-Term Business Foundation

IDNFinancials, JAKARTA – PT Homeco Victoria Makmur Tbk (LIVE), also known as Homeco Living, has once again demonstrated its optimism about the potential of the home and lifestyle products market in Indonesia. Through the Inspired Home and Living Show (IHLS) Expo 2025, the company aims to generate IDR 90 billion in transactions during the four-day exhibition, scheduled to take place from October 1 to 4, 2025, at The Hall, Senayan City, Central Jakarta.

Homeco President Director, Ellies Kiswoto, revealed that this target is an increase compared to the previous year’s achievement, which reached IDR 75 billion in the same period. This increase, he said, reflects the company’s confidence in the continued growth of sales prospects in the national home & lifestyle sector.

“Last year, our target was IDR 75 billion, and we achieved it. This year, we are optimistic about exceeding our target of IDR 90 billion. IHLS has always been a crucial opportunity for us to introduce new product innovations and strengthen our brand presence in the market,” said Ellies at the IHLS Expo 2025 press conference on Wednesday (October 1).

Innovative Product Launch

This exhibition is also part of the company’s direct sales strategy, which has proven effective in expanding its consumer base and increasing brand awareness. In addition to targeting retail consumers, the IHLS Expo also attracts business players, distributors, and potential partners interested in collaborating with Homeco.

Focus on Long-Term Growth

However, Homeco’s expansion does not stop with its expo and bazaar strategy alone. Management stated that the company is currently strengthening its long-term business foundation by diversifying into the cosmetics-packaging sector, a strategic move intended to capture opportunities in Indonesia’s rapidly growing beauty industry.

In an incidental public exposé held on Monday (September 29), management explained that LIVE has partnered with several well-known national beauty brands, including Purbasari, Azzarine, and Viva. This collaboration is expected to become a new source of growth that could significantly contribute to the company’s future performance.

Synergy with Government Programs

In addition to collaborating with the private sector, LIVE also actively participates in government social programs that have an economic impact. One of its latest initiatives is providing meal trays for the Free Nutritious Meal (MBG) program initiated by the National Nutrition Agency (BGN). Through this involvement, Homeco not only plays a role in the industrial supply chain but also contributes to programs aimed at improving community nutrition.

“We believe that sustainable business is not only measured by sales, but also by contribution to society. Therefore, we continue to look for ways for our products to provide broader benefits,” Ellies added.

Expanding Business Operations into the Global Market

Homeco Living is also preparing its first export shipment to the United States. This collaboration with one of the country’s major brands marks the company’s first step toward penetrating the global market. This export initiative also marks a new chapter in LIVE’s journey to becoming an internationally competitive home and lifestyle manufacturer.

Financial Performance and Future Optimism

The company aims to achieve revenue of IDR 363.9 billion by the end of 2025. As of the first half of this year, LIVE has gained 42.7% of this target.

Although consumer purchasing power remains under pressure due to economic dynamics, management emphasized that a commitment to innovation, efficiency, and market expansion will be key to maintaining growth momentum through year-end.

“We remain optimistic that the 2025 target can be achieved, especially with the support of new product lines and the opening of export markets,” said a LIVE management representative.

Stock Movement

Meanwhile, during Wednesday’s trading session (October 1), LIVE’s share price fell 6 points, or 3.17%, to Rp183 per share. In the past five days, LIVE’s stock has experienced a 23.11% correction, but over the past month, it has recorded a 9.58% increase, indicating strong recovery potential amid market volatility.

With a measured strategy, a broader product portfolio, and expansion into the global market, LIVE is optimistic about strengthening its position as a leading home and lifestyle company focusing not only on sales but also on sustainability and on providing added value for society.